Posts Tagged 'Sinek'

Start With Why: On Noah, Avraham, and 10th Grade

My son Yadid was asked to give a D’var Torah at his 10th grade Shabbaton. I love how he really thought about the best message for his peers. What does it mean to be in 10th grade? I love how deep and inspiring he is. I love that he is exploring his passions. Enjoy:

In the beginning of this week’s torah portion, Noah is described as a tzadik, perfect in his generations; Ish Tzadik Tamim Haya B’Doratav. Why does the Torah write, in his generations- B’Doratav ?

Rashi answers this question saying that in comparison with his own generation Noah was accounted righteous, but if he had lived in the generation of Abraham he would have been nobody of significance. So I had to ask, WHY is Avraham the model Tzadik and WHY is Noah sub par? 

I recently saw a Ted talk by Simon Sinek, that helped me answer that question. He drew this chart to answer his own question, WHY are some leaders able to inspire, while others aren’t? And he explained it in the following way:

The Golden Circle

Every single person, every single organization knows WHAT they do. 100 percent 

Some know HOW they do it 

But very, very few people, or organizations know WHY they do what they do. What is your purpose, what’s your cause, what’s your belief? 

He explained that most people communicate from the outside in, starting with the what, and ending with the WHY. We should be doing things in reverse, like Apple. As Simek says:

They begin by saying everything we do, we believe in changing the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers, want to buy one? There’s nothing that makes Apple structurally better than any other company, their competitors are all equally qualified to make these products. In fact DELL tried this. They released an mp3 player. they make perfectly designed, quality products and nobody bought one. We can’t even imagine buying a MP3 player from DELL, WHY would you buy a MP3 player from a computer company, But we do it every day. People don’t buy what you do, they buy WHY you do it. The goal is not to do business with everyone who needs what you have. The goal is to do business with people who believe what you believe. 

So if Simon Sinek were to answer the question, WHY is Avraham the model Tzadik and WHY is Noah sub par? 

Noah is told to build an ark, that is the WHAT. He is given instructions, that is is the HOW. It is only after this that God even informs him of God’s plan to destroy the world. The WHY is to save the animals and humanity from the flood, but it comes after the WHAT and HOW. As we will see next week, Avraham starts with WHY. Lech Lecha– go to yourself, become your authentic self. HOW? Journey from your home of origin. WHAT? Build a great nation. Sinek would most likely say that Noah was like DELL. He went from the outside, in- WHAT, HOW, WHY whereas Avraham is like Apple- going from the inside out, WHY then HOW, then WHAT.

In preparing this Dvar Torah I thought to myself, what do all of us have in common, we are all in 10th grade. Last year 9th Grade was about orienting to high school. Next year is about the SATs and ACTs. And 12th grade is about college and Israel. But what is 10th??? It could be nothing, just a WHAT- going to class. This year could easily pass us by. Or, if we take advantage, 10th grade could be, no, should be the year we find our WHY!

I have been struggling to find my WHY, but after my dad pressured, day after day, I think I’m getting closer. My WHY is that I want to inspire people, my HOW is developing my public speaking skills, and my WHAT often is me talking with people, chilling, and right now, my WHAT is this Dvar Torah. Now I hope to inspire you to move beyond Noah, beyond the WHAT and HOW perspective, and think like Avraham, starting with WHY! 

Some of you might look at me asking “I don’t have my WHY, so what should I do?” My suggestion for you is to try one on! You might be worried that you will try out a WHY and realize it’s not for you, but as we learn from the sage, Rick Sanchez, from Rick and Morty, “It’s about the journey, not the destination” In the pursuit of our WHY’s, we will learn how to live passionately, inspiring others. 

Mark Twain said, “the two most important days in your life are when you are born and when you find out WHY.” so I ask of us, all of us, What is our WHY!??!   Thank you, and good shabbas. 

I am so proud of his guy. Clearly our family are Sinek Hassidim. Here are other pieces I have written over the years on his Torah:

Consummate Consultant

In Yitro, this week’s Torah portion, the nation of Israel received the Torah. The Sinai experience, arguably the main event in our history, is introduced by and names for Yitro, Moshe’s father-in-law, coming to visit. Most are quick to point out that Yitro is the consummate consultant. It his critique that seems to bring about the giving of the Torah. There we read:

And Moshe’s father-in-law said to him: ‘The thing that you are doing is not good. You will surely wear away, both you, and this people that is with you; for the thing is too heavy for you; you are not able to perform it by yourself. Hearken now to my voice, I will give you counsel, and God be with you: you will be for the people before God, and you will bring the causes to God.( Exodus 18: 17-19)

Seeing Moshe working himself to the bone, Yitro gives him a plan to organize the adjudicating of the law. In order for them to keep the law they needed a system for teaching the people the law. This is a natural progression to the people getting the Torah at Sinai.  Yitro is playing the role of a great consultant helping them operationalize their success, but I do not think that is the limit of his consultancy.

If you have not seen, I would to encourage you to see Simon Sinek’s Ted Talk. He presents a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why”.

I think this is exactly what Yitro did right at the start of the portion. There we read:

Now Yitro, the priest of Midian, Moshe’s father-in-law, heard of all that God had done for Moshe, and for Israel God’s people, how that the Lord had brought Israel out of Egypt. And Yitro, Moshe’s father-in-law, took Zipporah, Moshe’s wife, after he had sent her away, and her two sons; of whom the name of the one was Gershom; for he said: ‘I have been a stranger in a strange land’; and the name of the other was Eliezer: ‘for the God of my father was my help, and delivered me from the sword of Pharaoh.’ And Yitro, Moshe’s father-in-law, came with his sons and his wife to Moshe to the wilderness where he was encamped, at the mount of God. (Exodus 18:1- 5 )

It makes sense that in response to hearing about all of the trials, travails, miracles, and wonders that happened to his son-in-law that Yitro came to see Moshe. It even makes sense that he brought Moshe’s family for a reunion. It does not make sense that in the midst of this reunion the Torah went out of the way to explain the origin and meaning of Gershom and Eliezer’s names. What is the meaning of this?

In thinking about this I was reminded of an old joke. Mr. Altmann and his secretary were sitting in a coffeehouse in Berlin in 1935. “Herr Altmann,” said his secretary, “I notice you’re reading Der Stürmer! I can’t understand why. A Nazi libel sheet! Are you some kind of masochist, or, God forbid, a self-hating Jew?” Mr. Altman replied,”On the contrary, Frau Epstein. When I used to read the Jewish papers, all I learned about were pogroms, riots in Palestine, and assimilation in America. But now that I read Der Stürmer, I see so much more. It says that the Jews control all the banks, that we dominate in the arts, and that we’re on the verge of taking over the entire world. You know – it makes me feel a whole lot better!”

No matter how good or bad things are going we always have a choice as to which story do want to tell. Yitro is the consummate consultant. When he shows up he did not just bring his family, but he put before Moshe a choice. Which story did Moshe want to tell? Did Moshe want to tell the Gershom story that they were marginalized or the Eliezer story that they were in a relationship with a God that helped them? In choosing the story Moshe had to identify their ” Why”. Everything flows from this choice. How would they get to Sinai without a “Why”? They would only meet God – HaShem- the name in Hebrew when they picked a path. This might be the essence of the entire book of Exodus, Shmot- names in Hebrew. Which name do they choose for their “Why”?

More than ever we need to revisit Yitro’s guidance and advice. What story do we want to tell? Is being Jewish an articulation of being an “Anti- Anti-Antisemite” are or are we on a divine mission to help the world? Are we Gershom Jews or Eliezer Jews? Or do we need to make a new name for ourselves? All I know is that a good consultant would help us reflect on the fact that we need to start with our “Why”. Operationalizing our plans and efforts will be easy once we can name our 21st century “Why” .


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