Torah 2.0 and Sharing Tribal Knowledge

The main event of this week’s Torah portion, Yitro – arguably the climax of the book of Exodus, if not the entire Torah – is the Revelation at Sinai. This event is directly preceded by Moses’s reunion with his family. Amidst this reunion, Yitro, Moses’s father-in-law, sees Moses at work. While Moses was sitting from morning until night listening to the people who had come to seek God (Exodus 18:13-15), Yitro said, “The thing that you do is not good. You will surely become worn out. You, as well as this people that is with you, for this matter is too hard for you, you will not be able to do it alone” (Exodus 18:17-18). Moses outlived his entire generation, it was not as if he was going to become weak in his strength to govern or adjudicate law. It seems more likely that Yitro was concerned that the people would grow tired, or worse not get timely access. I am sure we can all relate.

I know I’m not alone when I say that my patience for a dial-up internet connection–let alone snail mail!—is almost non-existent since the advent of high speed web access. In a time of instant connection and searchable information, we are simply unwilling to wait in line.

In his book, Six Pixels of Separation, Mitch Joel (our keynote speaker at Leaders Assembly) asked his readers to meditate on two concepts:

1. How do you make your business’s tribal knowledge accessible to all (the people) on your team?

2. How do you extend that shared wisdom to your customers and evangelists? (p. 232)

His suggestion echoes Yitro’s advice for Moses. Many of us recognize that our current information-sharing system is inefficient. Much of our knowledge floats around our industry and our offices, but is never documented or discussed. For the sake of the Jewish people, we need to rethink how we share our “tribal” knowledge—our camp knowledge. We need to rethink how we communicate with our camp families, campers, staff, and alumni.

Come join in this conversation at Leaders Assembly 2010, March 14-15, where Mitch Joel will share his insights on how the Jewish camp field might utilize innovate digital marketing strategies. Just as Yitro radically changed how Moses thought about sharing Torah, Mitch Joel will guide our exploration of connecting our networks and knowledge online—call it Jewish Camp 2.0.

– Another take on the Parsha – reprinted from FJC Blog


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