In this video as in his book, Start With Why, Sinek has shared the simple charge to start with “why”. In the video he said:
People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe. But why is it important to attract those who believe what you believe?
All to often people get lost in the “what” or the “how” and never get to the “why”. If we do the heavy lifting of articulating our “why” the ” how” and the “what” come very easily for their personal, family, or organizational choices. When we build groups around a common “why” the sky is the limit.
I was thinking about Sinek again in preparation for Seder this year. The primary mitzvah of the Seder is,”And you shall relate to your child on that day, saying: ‘It is because of this that God acted for me when I came forth out of Egypt’. “(Exodus 13:8). But, what story are we supposed to tell our children? But maybe this itself is the wrong question. In the Seder we read:
Rabban Gamliel says that “whoever does not explain the following three things at the Pesach festival has not fulfilled his obligation, namely: Pesach, Matzah, and Maror”.
It is not enough to eat the Pesach, Matzah, and Maror. It is also not enough to eat reclining as if we were free people. The “what” and the “how” are not enough. According to Rabban Gamliel we need to explain the “why” to fulfill the obligation. If we can come together around our collective “why” we will figure out the answers to rest of the questions from our Seder. I have to say getting in touch with my personal “why” is itself very liberating.
Have a wonderful Passover and please share your “why” in your comments below.